MUG Agency had the honor of being responsible for all communications for UIA2021RIO, the largest architecture event in the world, held 100% online for the first time. Amid the challenging scenario of the pandemic, we transformed barriers into opportunities, bringing the essence of the World Architecture Congress to architects, urban planners and enthusiasts from all corners of the planet.

With an innovative strategy adapted to digital, our team orchestrated the launch and all communication for the event, ensuring engagement, global reach and the immersive experience that the public expected. From branding to social media campaigns, from strategic planning to support during the congress, our mission was to transform virtuality into a true celebration of architecture.