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Branding designed for the Rio Media Center (the largest media center in the world, during the Rio 2016 Olympic Games). The project included the creation of the logo, visual identity, set design, media kit, giveaways and accreditation materials, ensuring cohesive and impactful visual communication for the event.
LARGEST PRESS CENTER
The Rio Media Center (RMC) had 2,700 square meters of built and enveloped area, including 130 workstations, free internet, telephones, two TV studios and six radio studios. Operating 24 hours a day, seven days a week, the center benefited more than 300,000 people daily around the world.
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